As a busy CEO, Ayesha hated her lengthy commutes – until she turned them into her own mobile library. Soon, she was completing over 70 audiobooks each year on happiness, health, productivity, and success – while stuck in traffic.
She began capturing and categorising the most valuable research from her readings for rapid reference. In doing so, she realised that it was possible to derive a handbook for life based on the expertise of hundreds of researchers. So, she set about doing just that.