Eric Ries Books in Order
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The Lean Startup
Rs. 2,100.00Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
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The Startup Way
Rs. 1,995.00With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement.
Concepts like minimal viable product, A/B testing and ‘pivoting’ changed the language of business. Now he turns his attention to companies of all sizes – and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.