Effective Innovation
The classic guide to keeping you and your staff ahead of the game.
Innovation – the process of taking new ideas through to satisfied customers – is the lifeblood of any organization today. Nothing causes a company and the individuals working in it to lose enthusiasm more than a lack of interest in positive change. You cannot stand still: either you go forwards or you move backwards.
In Effective Innovation John Adair, Britain’s foremost expert on leadership training, looks at both creativity and innovation and tells you everything you need to know to enable you to generate new ideas and bring them to market. Based around Adair’s `seven habits of successful creative thinkers’
