The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.
Pearson – Integrated Advertising Promotion and Marketing Communication
Rs. 2,935.00
Examine advertising and promotions through the lens of integrated marketing communications.
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| Weight | 0.6 kg |
|---|---|
| Dimensions | 20.2 × 4.6 × 25.4 cm |
| Book Author | |
| ISBN-13 | 9789332518377 |
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