The books are aimed at children who can read a little, but who need lively but structured books to help them develop their skills further, focusing particularly on phonics. Using a familiar tale, the entertaining, rhyming text complements the childās more formal learning. Current developments in the teaching of phonics and reading guide the range of activities at the end of each book.
A page at the beginning of each book helps adults to understand how best to use the book with the child. At the end of each book, a number of different activities reinforce the key sounds from the book. Activities include rhyming words, letter sounds, the way letters work together, key words, and a āretell the storyā section.