The $100 Startup

Cultivating the Culture of Customer Care “When you call the customer king, you must give him royal treatment” This message from the authors of the book you hold in your hand reaffirms one of the most time-honoured corporate mantras for growth, survival and success. Power of High Touch is a power-packed rulebook for practicing managers, entrepreneurs, CEOs, business leaders and research scholars looking to understand, appreciate and apply the significance of customer care and hospitality in any industry.