Scott Galloway – The Four

By (author)Scott Galloway

Rs  1,795.00

The pricing reflects a reduction in consideration of minor blemishes on the product.

The hidden DNA of Amazon, Apple, Facebook and Google.

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Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.

For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

SKU: 9780552173438
Category:
Weight 0.23 kg
Dimensions 12.7 × 2.1 × 19.8 cm
Book Author

ISBN-13

9780552173438

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