Renee Mauborgne Books in Order

  • W. Chan Kim & Renee Mauborgne – Blue Ocean Shift

    Blue Ocean Shift is the essential follow up to the classic Blue Ocean Strategy, the 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.

    Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people’s confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space.

    Rs  2,625.00