Nir Eyal answers these questions (and many more) with the Hook Model – a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive “hook cycles,” these products bring people back again and again without depending on costly advertising or aggressive messaging.
Hooked
Rs. 1,785.00
Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?
Pre-order Now
🎪 Special Notice
Online orders paused for Colombo Shopping Festival at BMICH (Dec 12-21). Visit us for up to 75% off + Buy 1 Get 1 Free!
Website resumes 1st January 2026
🛒 Shop Stationary Online →| Weight | 0.33 kg |
|---|---|
| Dimensions | 13.8 × 2.6 × 20.4 cm |
| Book Author | |
| ISBN-13 | 9780241184837 |
Related products
-
I Inspire
Rs. 875.00A must-read for anyone who has ever rolled their eyes skyward and asked, “Hey God, is there like a road map to life?” Srinagar was dressed in her autumn best. Like blushing brides, the trees were clothed in bright red, their graceful limbs swaying eagerly forth in the wind, and then, as if suddenly recalling their modesty, holding back just a bit.
-
The Tai Chi Bible
Rs. 2,115.00The pricing reflects a reduction in consideration of minor blemishes on the product.
Rs. 2,350.00 -
Laszlo Bock – Work Rules!
Rs. 1,995.00From the brilliant and innovative head of Google’s people operations – the ultimate guide to attracting the most spectacular talent to your business and how to ensure the best and the brightest succeed.
