Pearson – Integrated Advertising Promotion and Marketing Communication

Specifically developed for international learners, with appropriate international content.

For the globally recognised 9–1 grading scale which allows learners to achieve their full potential and make more informed decisions about their options for progression.

The Student Book provides 3 year access to an ActiveBook, a digital version of the Student Book, which can be accessed online, anytime, anywhere supporting learning beyond the classroom.

The Online Teacher Resource Pack provides further planning, teaching and assessment support.

The embedded transferable skills, needed for progression to higher education and employment, are signposted so students understand, and can engage with, the skills they’re gaining.

Reviewed by a language specialist to ensure the book is written in a clear and accessible style, including a glossary of specialist vocabulary.